Is That A Budweiser In Your Hand?: Product Placement, Booze, And Denzel Washington (неопр.). Monkee See (blog). NPR (27 ноября 2012). — «Reebok provided TriStar with more than $1.5 million worth of merchandise, marketing, and other goodies to basically be one of the stars of the 1996 sports film Jerry Maguire. According to Reebok, there was a specific agreement for how the brand would be portrayed, and a full commercial for Reebok was supposed to be embedded in the film. That commercial, which showcases the company in a positive light, ended up on the cutting room floor, while an angry tirade that included broadsides against Reebok was kept in. Reebok took the case to court and got an undisclosed amount of money in an out-of-court settlement. When the film aired on TV, the commercial was back in.» Дата обращения: 27 ноября 2012. Архивировано 27 ноября 2012 года.
Is That A Budweiser In Your Hand?: Product Placement, Booze, And Denzel Washington (неопр.). Monkee See (blog). NPR (27 ноября 2012). — «Reebok provided TriStar with more than $1.5 million worth of merchandise, marketing, and other goodies to basically be one of the stars of the 1996 sports film Jerry Maguire. According to Reebok, there was a specific agreement for how the brand would be portrayed, and a full commercial for Reebok was supposed to be embedded in the film. That commercial, which showcases the company in a positive light, ended up on the cutting room floor, while an angry tirade that included broadsides against Reebok was kept in. Reebok took the case to court and got an undisclosed amount of money in an out-of-court settlement. When the film aired on TV, the commercial was back in.» Дата обращения: 27 ноября 2012. Архивировано 27 ноября 2012 года.
