Joel B. Cohen; Marvin E. Goldberg. The Dissonance Model in Post-Decision Product Evaluation (англ.) // Journal of Marketing Research[англ.] : journal. — American Marketing Association, 1970. — August (vol. 7, no. 3). — P. 315—321. — doi:10.2307/3150288. — JSTOR3150288.
jstor.org
Joel B. Cohen; Marvin E. Goldberg. The Dissonance Model in Post-Decision Product Evaluation (англ.) // Journal of Marketing Research[англ.] : journal. — American Marketing Association, 1970. — August (vol. 7, no. 3). — P. 315—321. — doi:10.2307/3150288. — JSTOR3150288.
wikipedia.org
en.wikipedia.org
Joel B. Cohen; Marvin E. Goldberg. The Dissonance Model in Post-Decision Product Evaluation (англ.) // Journal of Marketing Research[англ.] : journal. — American Marketing Association, 1970. — August (vol. 7, no. 3). — P. 315—321. — doi:10.2307/3150288. — JSTOR3150288.