Analysis of information sources in references of the Wikipedia article "Clickbait" in Simple English language version.
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Headline writing has long been considered a skill but, in the digital age, a new word has become synonymous with online journalism - clickbait.
Put simply, it is a headline which tempts the reader to click on the link to the story. But the name is used pejoratively to describe headlines which are sensationalised, turn out to be adverts or are simply misleading.
Clickbait is in the eye of the beholder, but Facebook defines it as 'when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.'
