Analysis of information sources in references of the Wikipedia article "Wendy's" in Simple English language version.
Earlier this month, Wendy's released a new advertising tagline, "It's Better Here," as part of a campaign that purports to showcase Dublin, Ohio, where it has its headquarters.
Wendy's has already tried its luck in Israel. It entered activities in Israel nine years ago through the Blue Square supermarket chain, then managed by Benny Gaon. The chain was operated by the franchise method and reached six branches. [People] in the industry say that the chain failed due to managerial problems and a poor marketing plan. In addition, [Israelis] simply didn't like the product.
The group has a song Fresh that fits in well with the Wendy's theme, Choose fresh. Choose Wendy's.