The Strategic Marketing Plan Audit - Michael Baker - Google Books [online]. web.archive.org, 2021-05-06, [cit. 2024-06-30]. Dostupné online. Archivované 2021-05-06 z originálu.
The Marketing Plan: A Step-by-step Guide - John Westwood - Google Books [online]. web.archive.org, 2016-12-25, [cit. 2024-06-30]. Dostupné online. Archivované 2016-12-25 z originálu.
brafton.com
KING, Deryk. Marketing Strategy vs. Marketing Plan: What’s the Difference? - brafton % [online]. brafton, 2022-12-07, [cit. 2024-06-30]. Dostupné online. (po anglicky)
business.qld.gov.au
Writing a marketing strategy and plan [online]. www.business.qld.gov.au, 2022-08-29, [cit. 2024-06-30]. Dostupné online. (po anglicky)
Marketing Plan [online]. Corporate Finance Institute, [cit. 2024-06-30]. Dostupné online. (po anglicky)
doi.org
dx.doi.org
CACCIOLATTI, Luca; LEE, Soo Hee. Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 2016-12-01, roč. 69, čís. 12, s. 5597–5610. Dostupné online [cit. 2024-06-30]. ISSN0148-2963. DOI: 10.1016/j.jbusres.2016.03.067.
CHAFFEY, Dave; SMITH, Pr. Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013. : Routledge, 2017-03-31. (5.) DOI: 10.4324/9781315640341. Dostupné online.ISBN 978-1-315-64034-1. DOI:10.4324/9781315640341 (po anglicky)
indeed.com
Marketing Plan vs. Marketing Strategy: What's the Difference? [online]. 2022-06-25, [cit. 2024-06-30]. Dostupné online.
investopedia.com
Marketing Strategy: What It Is, How It Works, and How to Create One [online]. Investopedia, [cit. 2024-06-30]. Dostupné online. (po anglicky)
lairedigital.com
LAIRE, Todd. Marketing Plan vs Marketing Strategy: Why You Need Both for Success [online]. www.lairedigital.com, [cit. 2024-06-30]. Dostupné online. (po anglicky)
optimizely.com
What is marketing strategy? [online]. Optimizely, 2021-12-22, [cit. 2024-06-30]. Dostupné online. (po anglicky)
sciencedirect.com
CACCIOLATTI, Luca; LEE, Soo Hee. Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 2016-12-01, roč. 69, čís. 12, s. 5597–5610. Dostupné online [cit. 2024-06-30]. ISSN0148-2963. DOI: 10.1016/j.jbusres.2016.03.067.
sendpulse.com
What is a Marketing Strategy: 6 Types [online]. SendPulse, [cit. 2024-06-30]. Dostupné online. (po anglicky)
taylorfrancis.com
CHAFFEY, Dave; SMITH, Pr. Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013. : Routledge, 2017-03-31. (5.) DOI: 10.4324/9781315640341. Dostupné online.ISBN 978-1-315-64034-1. DOI:10.4324/9781315640341 (po anglicky)
web.archive.org
The Strategic Marketing Plan Audit - Michael Baker - Google Books [online]. web.archive.org, 2021-05-06, [cit. 2024-06-30]. Dostupné online. Archivované 2021-05-06 z originálu.
The Marketing Plan: A Step-by-step Guide - John Westwood - Google Books [online]. web.archive.org, 2016-12-25, [cit. 2024-06-30]. Dostupné online. Archivované 2016-12-25 z originálu.
CACCIOLATTI, Luca; LEE, Soo Hee. Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 2016-12-01, roč. 69, čís. 12, s. 5597–5610. Dostupné online [cit. 2024-06-30]. ISSN0148-2963. DOI: 10.1016/j.jbusres.2016.03.067.
