„The McDonalds and Their Restaurant”. referenceforbusiness.com. Приступљено 16. 1. 2017. „In 1962, McDonald’s golden arches replaced Speedee as the restaurant's main symbol, and ads told customers to "Look for the golden arches." ... Kroc believed in advertising heavily and in targeting children. In 1965, the company introduced a new mascot, a red-haired clown named Ronald McDonald, who became a frequent and friendly face in television commercials.”
