Breakenridge, Deirdre (26. 3. 2008). PR 2.0: New Media, New Tools, New Audiences. FT Press. ISBN9780132703970. „a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance.”CS1 одржавање: Формат датума (веза)
archive.today
Jensen Zhao. Encyclopedia of Business, 2nd. Ed. Retrieved from findarticles.com