Packshot (Swedish Wikipedia)

Analysis of information sources in references of the Wikipedia article "Packshot" in Swedish language version.

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Baker, Mike (1 juli 2004). ”Further steady growth points to healthy future for great outdoors; influential sectors are throwing their considerable advertising weight behind the rising profile of outdoor media and aiding growth.”. Marketing Week. http://www.accessmylibrary.com/coms2/summary_0286-21986403_ITM. Läst 19 februari 2009. ”Outdoor also suits highly competitive sectors in which a brand name-check, visual image or product packshot are important stimuli to a sale”
Bullmore, Jeremy (16 april 2004). ”On the Campaign Couchlose-Up: On the Campaign Couch ... with JB”. Haymarket Business Publications. http://www.accessmylibrary.com/coms2/summary_0286-6221252_ITM. Läst 19 februari 2009. ”The function of the pack shot is to trigger what marketing persons like to call in-store, on-shelf recognition.”
Bouville, Nathalie (24 februari 2006). ”If there was one thing you could change about TV beauty ads, what would it be?”. Paris: Communications International Group. http://www.accessmylibrary.com/coms2/summary_0286-14044525_ITM. Läst 19 februari 2009. ”Also, pack shots are very dominant, sometimes there are two, five second shots in a 30 second commercial”

”Claire Beale on Advertising”. 27 november 2006. http://www.independent.co.uk/news/media/claire-beale-on-advertising-425976.html. Läst 20 juli 2009. ”If no money changes hands and the pack shots are handled appropriately, the proliferation of well known brand names in TV shows is deemed to be a legitimate part of the programme-making process.”