Analysis of information sources in references of the Wikipedia article "கிறித்துமசு கேக்" in Tamil language version.
The social stigma previously attached to the unmarried is slowly on its way out as the number of women who stay single, as well as the number of divorcees, has increased.
Women are said to be gaining new clout in the realm of romance. They are marrying later, or not at all. They are making their own persnickety demands on potential mates. The best-known demands on their list are called the "three highs": high salary ($35,000 or more), high education (a four-year university degree) and a height of not less than 5 feet, 7 inches.
Better educated, more widely traveled and raised in more affluence than their mothers, young women no longer feel bound by the Japanese tradition that says a woman unmarried after age 25 is like a Christmas cake on Dec. 26 — stale.