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Huber, Joel; Payne, John W.; Puto, Christopher (1982). "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis". Journal of Consumer Research. 9 (1): 90–98. doi:10.1086/208899. S2CID120998684.
Huber, Joel; Payne, John W.; Puto, Christopher P. (2014). "Let's Be Honest About the Attraction Effect". Journal of Marketing Research. 51 (4): 520–525. doi:10.1509/jmr.14.0208. ISSN0022-2437. S2CID143974563.
Huber, Joel; Payne, John W.; Puto, Christopher P. (2014). "Let's Be Honest About the Attraction Effect". Journal of Marketing Research. 51 (4): 520–525. doi:10.1509/jmr.14.0208. ISSN0022-2437. S2CID143974563.