โปรแกรมความภักดี (Thai Wikipedia)

Analysis of information sources in references of the Wikipedia article "โปรแกรมความภักดี" in Thai language version.

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archive.org

  • Sharp, Byron; Sharp, Anne (1997). "Loyalty programs and their impact on repeat-purchase loyalty patterns". International Journal of Research in Marketing. 14 (5): 473–486. doi:10.1016/S0167-8116(97)00022-0.

bbc.com

books.google.com

cbinsights.com

doi.org

  • Sharp, Byron; Sharp, Anne (1997). "Loyalty programs and their impact on repeat-purchase loyalty patterns". International Journal of Research in Marketing. 14 (5): 473–486. doi:10.1016/S0167-8116(97)00022-0.
  • Fook, Andy Chin Woon; Dastane, Omkar (June 2021). "Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis". Jindal Journal of Business Research (ภาษาอังกฤษ). 10 (1): 7–32. doi:10.1177/22786821211000182. ISSN 2278-6821. S2CID 234771932.
  • Meili, Alexander (2022). "Loyalty Program Assessment. KPI-Based Evaluation of Customer Loyalty Programs". HWZ Working Paper Series. doi:10.5281/zenodo.6521984.
  • Taylor, Wayne; Hollenbeck, Brett (2021). "Leveraging Loyalty Programs Using Competitor Based Targeting". Quantitative Marketing and Economics. 19 (3–4): 417–455. doi:10.1007/s11129-021-09237-y. S2CID 108298338. SSRN 3353432.
  • Shugan, Steve (2005). "Brand Loyalty Programs: Are They Shams?". Marketing Science. 24 (2): 185–193. doi:10.1287/mksc.1050.0124.

europa.eu

ecb.europa.eu

  • European Central Bank (ตุลาคม 2012). "1" (PDF). Virtual Currency Schemes. Frankfurt am Main: European Central Bank. p. 5. ISBN 978-92-899-0862-7. สืบค้นเมื่อ 5 มีนาคม 2014.

fiercemobilecontent.com

infoworld.com

  • Blau, John (1 มีนาคม 2004). "Metro Store bows to pressure from anti-RFID activists". InfoWorld. คลังข้อมูลเก่าเก็บจากแหล่งเดิมเมื่อ 12 มีนาคม 2004. สืบค้นเมื่อ 23 พฤศจิกายน 2007. Ahead of a planned demonstration on Saturday, Metro AG decided to drop the use of RFID tags in customer loyalty cards used at its Extra Future Store supermarket in Rheinberg, Germany, where the retail group is testing several new IT retail technologies, Metro company spokesman Albrecht von Truchsess said Monday.

iweeklyads.com

  • "Discover the Best and Worst Loyalty Programs with Our New Infographic". Weekly Ads and Circulars. สืบค้นเมื่อ 3 กันยายน 2015. The reality is, not all loyalty rewards programs actually add value. Some programs only exist to draw you in and tempt you away from competitors that could actually offer you a better deal. The worst? It turns out that just about any supermarket chain will offer you nothing but bad deals.

laweekly.com

metro.us

mobile-pocket.com

nocards.org

qsrmedia.com.au

sagepub.com

journals.sagepub.com

semanticscholar.org

api.semanticscholar.org

ssrn.com

papers.ssrn.com

theguardian.com

thestar.com

venturebeat.com

ventureradar.com

web.archive.org

worldcat.org