„Beer – global sponsorship analysis“. imrpublications.com. IMR Publications (2024-yil 7-iyun). — „In 2010, eyebrows were raised when Bud Light paid a record breaking $1 billion for its six-year deal for NFL rights, roughly twice the amount incumbent, MillerCoors had been paying. Budweiser's rights to the MLB are considerably cheaper at $20m per year.“. 2017-yil 1-aprelda asl nusxadan arxivlangan. Qaraldi: 2017-yil 31-mart.
„Beer – global sponsorship analysis“. imrpublications.com. IMR Publications (2024-yil 7-iyun). — „In 2010, eyebrows were raised when Bud Light paid a record breaking $1 billion for its six-year deal for NFL rights, roughly twice the amount incumbent, MillerCoors had been paying. Budweiser's rights to the MLB are considerably cheaper at $20m per year.“. 2017-yil 1-aprelda asl nusxadan arxivlangan. Qaraldi: 2017-yil 31-mart.