Heil, & Helsen, K. (2001). Toward an understanding of price wars: Their nature and how they erupt. International Journal of Research in Marketing, 18(1), 83–98. https://doi.org/10.1016/S0167-8116(01)00033-7
Heil, & Helsen, K. (2001). Toward an understanding of price wars: Their nature and how they erupt. International Journal of Research in Marketing, 18(1), 83–98. https://doi.org/10.1016/S0167-8116(01)00033-7
hbr.org
Rao, Akshay R.; Bergen, Mark E.; Davis, Scott (March 2000). "How to Fight a Price War". Harvard Business Review.
Rao, Akshay R.; Bergen, Mark E.; Davis, Scott (March 2000). "How to Fight a Price War".Harvard Business Review. Harvard Business Publishing. Retrieved 2 May 2022.