"EW Gets the Stories Behind Those Goofy TV Production-Company Logos", Entertainment Weekly, ngày 7 tháng 12 năm 2001: "The title came to creator J.J. Abrams during a writers' meeting, and he recorded his children, Henry and Gracie (ages 2 and 3), saying the words into his Powerbook's microphone. 'That day in the office while editing,' says Abrams, 'I put together sound effects on my computer, burned a QuickTime movie on a CD, gave it to postproduction, and three days later it was on national television.'"
