Analysis of information sources in references of the Wikipedia article "ANZ (bank)" in English language version.
{{cite web}}: CS1 maint: archived copy as title (link)Suncorp was the only bank listed in the top 10, although Commonwealth Bank, Westpac and ANZ made the top 20 with each spending more than $50 million. Finance was the fourth-biggest segment, Nielsen said, up 3.9 per cent year-on-year to $554.1 million.
{{cite web}}: CS1 maint: multiple names: authors list (link)As ANZ's annual media spend in Australia is estimated by Nielsen to be around A$56m, a third of which is spent on digital, ANZ's four pillar model is a great case study of a strategy to 'go big' in digital.
Suncorp was the only bank listed in the top 10, although Commonwealth Bank, Westpac and ANZ made the top 20 with each spending more than $50 million. Finance was the fourth-biggest segment, Nielsen said, up 3.9 per cent year-on-year to $554.1 million.
{{cite web}}: CS1 maint: archived copy as title (link)As ANZ's annual media spend in Australia is estimated by Nielsen to be around A$56m, a third of which is spent on digital, ANZ's four pillar model is a great case study of a strategy to 'go big' in digital.