Advertising (English Wikipedia)

ACCC (September 11, 2012). "Displaying Prices". Australian Competition and Consumer Commission. Archived from the original on September 13, 2016. Retrieved September 5, 2016.

actnownews.com

"Misleading Ads – be Wary!!". Archived from the original on May 7, 2016. Retrieved May 6, 2016.

adage.com

Parekh, Rupal; Patel, Kunur (July 12, 2012). "Not the 'Big Four' Holding Firms in Adland Anymore – Now It's the Big Five". Advertising Age. Archived from the original on February 15, 2015. Retrieved January 18, 2014.
"Who's Buying What at Super Bowl 2007". Advertising Age. Archived from the original on February 18, 2010. Retrieved May 10, 2010.
"Crowdsourcing: Everything Old Is New Again, and Again". adage.com. November 26, 2008. Retrieved March 4, 2019.

adpushup.com

Oberoi, Ankit. "The History of Online Advertising". AdPush. Archived from the original on April 25, 2016. Retrieved April 28, 2016.

adweek.com

Advanced Advertising Is Delivering More Data, Better Targeting … but What Else? Archived March 27, 2019, at the Wayback Machine Published by adweek.com on April 19, 2018, retrieved March 27, 2019
"Ads That Empower Women Don't Just Break Stereotypes—They're Also Effective". Archived from the original on March 26, 2017. Retrieved May 7, 2017.

allthingsd.com

Elbaz, Eytan (April 22, 2013). "Ten Years Later – Lessons from the Applied Semantics Google Acquisition". Allthingsd.com. Archived from the original on December 14, 2014. Retrieved December 15, 2014.

americanpressinstitute.org

"How Americans get their news". American Press Institute. March 17, 2014. Archived from the original on November 13, 2015. Retrieved December 14, 2015.

archive.org

Eskilson, Stephen J. (2007). Graphic Design: A New History. New Haven, Connecticut: Yale University Press. p. 58. ISBN 978-0-300-12011-0.
Schultz, Don E; Tannenbaum, Stanley I; Lauterborn, Robert F (1993), Integrated marketing communications, NTC Business Books, ISBN 978-0-8442-3363-5

archive.today

Advertising Slogans Archived May 30, 2012, at archive.today, Woodbury Soap Company, "A skin you love to touch", J. Walter Thompson Co., 1911

asa.co.nz

"Advertising Standards Authority". Advertising Standards Authority. Archived from the original on August 31, 2016. Retrieved September 5, 2016.

asa.org.uk

"About Regulation Our Framework". ASA.org.uk. Archived from the original on October 7, 2015. Retrieved October 5, 2015.
"Relevant Code Rule". Advertising Standards Authority. Archived from the original on November 5, 2016. Retrieved September 5, 2016.

asasa.org.za

Advertising Standards Authority of South Africa: About Us, archived from the original on March 3, 2016, retrieved July 5, 2010

basmartin.com

Martin, Brett A. S. (2003), "The Influence of Gender on Mood Effects in Advertising" Archived October 25, 2012, at the Wayback Machine, Psychology and Marketing,20 (3), 249–73.

bea.gov

Nakamura, Leonard I. (FRB); Samuels, Jon (BEA); Soloveichik, Rachel H. (BEA) (October 24, 2017). "Measuring the "Free" Digital Economy Within the GDP and Productivity Accounts" (PDF). SSRN.com. Social Science Research Network publishing working paper 17-37 of the Research Department, Federal Reserve Bank of Philadelphia. p. 37 (Fig. 3). Archived (PDF) from the original on March 20, 2021.

bloomberg.com

"Zooppa.com, Inc.: Private Company Information". www.bloomberg.com. Archived from the original on October 19, 2017. Retrieved April 30, 2017.

books.google.com

Donley T. Studlar (2002) Tobacco Control: Comparative Politics in the United States and Canada Archived May 9, 2016, at the Wayback Machine p.55 quotation: "... from the early days advertising has been intimately intertwined with tobacco. The man who is sometimes considered the founder of modern advertising and Madison Avenue, Edward Bernays, created many of the major cigarette campaigns of the 1920s, including having women march down the street demanding the right to smoke."
Donald G. Gifford (2010) Suing the Tobacco and Lead Pigment Industries Archived May 10, 2016, at the Wayback Machine, p.15 quotation: "... during the early twentieth century, tobacco manufacturers virtually created the modern advertising and marketing industry as it is known today."
DiMaggio, Anthony (2012). The Rise of the Tea Party: Political Discontent and Corporate Media in the Age of Obama. NYU Press. p. 12. ISBN 978-1-58367-306-5. Archived from the original on April 29, 2016.
Leach, William (1993). Land of Desire. New York: Pantheon Books. p. 375. ISBN 978-0-307-76114-9. Archived from the original on May 6, 2016.
Leach, William (1993). Land of Desire. New York: Pantheon Books. p. 367. ISBN 978-0-307-76114-9. Archived from the original on May 2, 2016.
Leach, William (1993). Land of Desire. New York: Pantheon Books. p. 373. ISBN 978-0-307-76114-9. Archived from the original on June 17, 2016.
Brandt (2009) p.31 Archived May 9, 2016, at the Wayback Machine
Petit, The Men and Women We Want (2010), pp. 66 Archived April 15, 2015, at the Wayback Machine–68.
Ostrofsky, Marc (2011). Get Rich Click!: The Ultimate Guide to Making Money on the Internet. Free Press, Simon and Schuster. ISBN 978-1451668391. Archived from the original on April 15, 2015. Retrieved December 15, 2014.
Littlejohn, Stephen W., ed. (2009). "Advertising Theories". Encyclopedia of Communication Theory. Vol. 1. SAGE. p. 19. ISBN 978-1-4129-5937-7. Archived from the original on June 27, 2014. Retrieved August 16, 2013. Originally developed in the personal-selling literature, the hierarchy-of-effects model has undergone various modifications in its historical development such that today we use it in the plural form, indicating that competing models exist.
Reynolds, Thomas J.; Olson, Jerry C. (May 1, 2001). Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy. Psychology Press. p. 3. ISBN 978-1135693169. Archived from the original on February 16, 2017.
Page 209 Archived December 27, 2022, at the Wayback Machine in: Fuchs, Christian (2017). Social Media: A Critical Introduction. SAGE. ISBN 978-1473987494.
Winfield Scott Downs, American Historical Company, American Historical Society, 1940 – Biography & Autobiography (pp. 260–263) [1] Archived December 27, 2022, at the Wayback Machine J. Henry Smythe, Jr – "the world's best known slogan writer... compiled and edited "The Amazing Benjamin Franklin," published in 1929 ... approved by the American Library Association. ... Over forty official contributions ... Each paid tribute to some special "side" of Franklin ... "Franklin, the Printer," is a Craftsman, Father of Advertising in America, Editor, Publisher ..."

bostonmagazine.com

Schwartz, Jason (March 2014). "Will John Henry Save the Globe?". Boston Magazine. p. 133.

carat.com

"Carat Predicts Positive Outlook in 2016 with Global Growth of +4.7%". Carat. September 22, 2015. Archived from the original on October 1, 2015. Retrieved September 30, 2015.

cbsnews.com

"First Lady to Food Companies: Make Healthier Ads for Kids Now". CBS. Archived from the original on April 27, 2015. Retrieved April 20, 2015.

chron.com

smallbusiness.chron.com

"Examples of Below-the-Line Advertising". Houston Chronicle. Retrieved June 14, 2018.

citizensinformation.ie

"Display of Prices for Goods and Services". Citizens Information. May 31, 2016. Archived from the original on August 28, 2016. Retrieved September 5, 2016.

cnn.com

money.cnn.com

Leonard, Devin (December 12, 2005). "Madison Ave. Lights Up". Fortune. Archived from the original on June 6, 2009.

comcastspotlight.com

"Interactive – VOD" Archived March 26, 2009, at the Wayback Machine "Comcast Spotlight website". Retrieved October 5, 2006.

consumerprotection.govt.nz

"Pricing". Consumer Protection. Archived from the original on September 13, 2016. Retrieved September 5, 2016.

copytesting.org

"CopyTesting.org". www.copytesting.org. Archived from the original on April 25, 2017. Retrieved February 13, 2017.

digitalmarketer.com

"What is Native Advertising?". Digital Marketer. June 30, 2014. Archived from the original on September 6, 2015. Retrieved September 8, 2015.

doi.org

Bearden, William O.; Madden, Charles S. (November 1, 1996). "A brief history of the future of advertising: Visions and lessons from integrated marketing communications". Journal of Business Research. 37 (3): 135–138. doi:10.1016/S0148-2963(96)00062-8. ISSN 0148-2963.
Senn, James A. (2000). "Electronic Commerce Beyond the "dot com" Boom" (PDF). National Tax Journal. 53 (3, Part 1): 373–383. doi:10.17310/ntj.2000.3.04. S2CID 42028642. Archived (PDF) from the original on October 9, 2022.
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S. (June 1, 2005). "Internet Uses and Gratifications: A Structural Equation Model of Interactive Advertising". Journal of Advertising. 34 (2): 57–59. doi:10.1080/00913367.2005.10639191. ISSN 0091-3367. S2CID 144435476.
Bigat, Ekrem Cetin (January 1, 2012). "Guerrilla Advertisement and Marketing". Procedia - Social and Behavioral Sciences. 51: 1022–1029. doi:10.1016/j.sbspro.2012.08.281.
Culotta, Aron; Cutler, Jennifer (February 22, 2016). "Mining Brand Perceptions from Twitter Social Networks". Marketing Science. 35 (3): 343–362. doi:10.1287/mksc.2015.0968. ISSN 0732-2399.
Adams, Britt; Schellens, Tammy; Valcke, Martin (2017). "Promoting Adolescents' Moral Advertising Literacy in Secondary Education". Comunicar (in Spanish). 25 (52): 93–103. doi:10.3916/c52-2017-09. hdl:10272/14091. ISSN 1134-3478.
Cohen, Andrew C.; Dromi, Shai M. (2018). "Advertising morality: maintaining moral worth in a stigmatized profession". Theory & Society. 47 (2): 175–206. doi:10.1007/s11186-018-9309-7. S2CID 49319915.
Gussow, Joan (March 2, 1972). "Counternutritional Messages of TV Ads Aimed at Children". Journal of Nutrition Education. 4 (2): 48–52. doi:10.1016/S0022-3182(72)80136-5.
Shapiro, Bradley T.; Hitsch, Günter J.; Tuchman, Anna E. (2021). "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands". Econometrica. 89 (4): 1855–1879. doi:10.3982/ECTA17674. ISSN 1468-0262. S2CID 233474042.
Mick, Devid Glen (September 1986). "Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance". The Journal of Consumer Research. 13 (2): 196. doi:10.1086/209060.
Koc, Erdogan (2002). "Impact of gender in marketing communications: the role of cognitive and affective cues". Journal of Marketing Communications. 8 (4): 257. doi:10.1080/13527260210145993. S2CID 167941776.
Holbrook, Morris (November 1978). "Beyond Attitude Structure: Toward the Informational Determinants of Attitude". Journal of Marketing Research. 15 (4): 545–556. doi:10.2307/3150624. JSTOR 3150624.
Silverman, Julian; King, Catherine (1970). "Pseudoperceptual differentiation". Journal of Consulting and Clinical Psychology. 34 (1): 119–23. doi:10.1037/h0028807. PMID 5436459.
Chandler, Daniel; Griffiths, Merris (2010). "Gender-Differentiated Production Features in Toy Commercials". Journal of Broadcasting & Electronic Media. 44 (3): 503. doi:10.1207/s15506878jobem4403_10. S2CID 144741368.

dot.gov

fhwa.dot.gov

"How the Highway Beautification Act Became a Law". Fhwa.dot.gov. Archived from the original on June 4, 2009. Retrieved April 20, 2009.

ecommercetimes.com

"Welcome to E-Commerce Times". Ecommercetimes.com. February 23, 2006. Archived from the original on March 3, 2009. Retrieved April 20, 2009.

ed.gov

eric.ed.gov

Avery, James (August 1, 1992). Student-Run Advertising Agency: A Showcase for Student Work. Archived from the original on July 24, 2009.

entrepreneurmag.co.za

"Through The Line Marketing – Let's Have That Chat". entrepreneurmag.co.za. November 5, 2013. Archived from the original on March 6, 2019. Retrieved March 4, 2019.

forbes.com

"A Super Bowl Ad Really Is Worth $4 Million". Forbes. January 29, 2014. Archived from the original on October 2, 2017.
"Yes, A Super Bowl Ad Really Is Worth $4 Million". Forbes. January 29, 2014. Archived from the original on October 2, 2017.

ft.com

"History Cook: the rise of the chocolate biscuit". Financial Times. Archived from the original on December 10, 2022. Retrieved August 25, 2021.

galbithink.org

"Annual U.S. Advertising Expenditure Since 1919". Galbithink.org. September 14, 2008. Archived from the original on April 1, 2009. Retrieved April 20, 2009.

ghostarchive.org

"Obituary, Thomas J. Barratt Dead: Chairman of the Firm of A. & F. Pears an Advertising Genius" (PDF). The New York Times. April 27, 1914. p. 11. Archived (PDF) from the original on October 9, 2022. Retrieved April 6, 2014.
"History Cook: the rise of the chocolate biscuit". Financial Times. Archived from the original on December 10, 2022. Retrieved August 25, 2021.
Senn, James A. (2000). "Electronic Commerce Beyond the "dot com" Boom" (PDF). National Tax Journal. 53 (3, Part 1): 373–383. doi:10.17310/ntj.2000.3.04. S2CID 42028642. Archived (PDF) from the original on October 9, 2022.

gov.uk

UK_advertising (January 15, 2016). "Marketing and Advertising: The Law". Her Majesty's Stationery Office. Archived from the original on September 24, 2016. Retrieved September 5, 2016.

guinnessworldrecords.com

"Intel launches 500 drones into sky and breaks world record in spectacular style". November 4, 2016.

handle.net

hdl.handle.net

Adams, Britt; Schellens, Tammy; Valcke, Martin (2017). "Promoting Adolescents' Moral Advertising Literacy in Secondary Education". Comunicar (in Spanish). 25 (52): 93–103. doi:10.3916/c52-2017-09. hdl:10272/14091. ISSN 1134-3478.

harvard.edu

cyber.law.harvard.edu

"Overview of Trademark Law". Harvard Law School. Archived from the original on January 15, 2010. "Under some circumstances, terms that are not originally generic can become generic over time (a process called "genericity"), and thus become unprotected."

heraldscotland.com

"Anniversary of the first ad slogan". The Herald. August 5, 2019.

icann.org

whois.icann.org

"ICANN Whois Database". ICANN.org. Archived from the original on December 20, 2014. Retrieved December 15, 2014.

imediaconnection.com

Moskowitz, Robert (May 10, 2006). "Are Consumer-Generated Ads Here to Stay?". iMediaConnection. Archived from the original on April 26, 2010. Retrieved May 10, 2010.

insead.edu

flora.insead.edu

Pinson, Christian (1998). Marketing Semiotics (PDF). Archived (PDF) from the original on August 16, 2011.

itu.int

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jamaicaobserver.com

"Why we no longer speak of above and below-the-line advertising". jamaicaobserver.com. January 17, 2018. Archived from the original on March 6, 2019. Retrieved March 4, 2019.

jstor.org

Holbrook, Morris (November 1978). "Beyond Attitude Structure: Toward the Informational Determinants of Attitude". Journal of Marketing Research. 15 (4): 545–556. doi:10.2307/3150624. JSTOR 3150624.

mashable.com

Wasserman, Todd (August 9, 2013). "This is the World's First Banner Ad". Mashable. Archived from the original on April 21, 2016. Retrieved April 28, 2016.

media-awareness.ca

"How Marketers Target Kids". Archived from the original on April 16, 2009. Retrieved January 18, 2014.

newmediagroup.co.uk

Mildred Pierce, Newmediagroup.co.uk Archived December 6, 2006, at the Wayback Machine

newradio.com

"The radio industry's oldest on line magazine..featurning Radio Superstar morning show network". newradio.com. Retrieved November 8, 2021.

nexttv.com

Lafayette, Jon (March 26, 2018). "Attribution Data Points to TV Ads Driving More Sales". NextTV. Retrieved December 4, 2021.

nih.gov

pubmed.ncbi.nlm.nih.gov

Silverman, Julian; King, Catherine (1970). "Pseudoperceptual differentiation". Journal of Consulting and Clinical Psychology. 34 (1): 119–23. doi:10.1037/h0028807. PMID 5436459.

ntanet.org

Senn, James A. (2000). "Electronic Commerce Beyond the "dot com" Boom" (PDF). National Tax Journal. 53 (3, Part 1): 373–383. doi:10.17310/ntj.2000.3.04. S2CID 42028642. Archived (PDF) from the original on October 9, 2022.

nytimes.com

Lubell, Sam (October 15, 2017). "Advertising's Twilight Zone: That Signpost Up Ahead May Be a Virtual Product". The New York Times. Archived from the original on July 9, 2017.
Macur, Juliet (February 6, 2009). "Phelps Disciplined Over Marijuana Pipe Incident". The New York Times. ISSN 0362-4331. Retrieved November 8, 2021.
Elliott, Stuart (February 8, 2010). "Do-It-Yourself Super Ads". New York Times. Archived from the original on February 17, 2010. Retrieved May 10, 2010.
"Billboard ban in São Paulo angers advertisers – Americas". International Herald Tribune. December 12, 2006. Archived from the original on February 26, 2014. Retrieved January 20, 2014.

timesmachine.nytimes.com

"Obituary, Thomas J. Barratt Dead: Chairman of the Firm of A. & F. Pears an Advertising Genius" (PDF). The New York Times. April 27, 1914. p. 11. Archived (PDF) from the original on October 9, 2022. Retrieved April 6, 2014.

osf.io

Cohen, Andrew C.; Dromi, Shai M. (2018). "Advertising morality: maintaining moral worth in a stigmatized profession". Theory & Society. 47 (2): 175–206. doi:10.1007/s11186-018-9309-7. S2CID 49319915.

planningportal.gov.uk

planningguidance.planningportal.gov.uk

"What happens if an advertisement is displayed without the necessary consent?". PlanningGuidance.PlanningPortal.gov.uk. Archived from the original on October 6, 2015. Retrieved October 5, 2015.

proquest.com

search.proquest.com

Jessica Dawn Blair, et al., "Ethics in advertising: sex sells, but should it? Archived February 24, 2021, at the Wayback Machine." Journal of Legal, Ethical and Regulatory Issues 9.1/2 (2006): 109+.

semanticscholar.org

api.semanticscholar.org

Senn, James A. (2000). "Electronic Commerce Beyond the "dot com" Boom" (PDF). National Tax Journal. 53 (3, Part 1): 373–383. doi:10.17310/ntj.2000.3.04. S2CID 42028642. Archived (PDF) from the original on October 9, 2022.
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S. (June 1, 2005). "Internet Uses and Gratifications: A Structural Equation Model of Interactive Advertising". Journal of Advertising. 34 (2): 57–59. doi:10.1080/00913367.2005.10639191. ISSN 0091-3367. S2CID 144435476.
Cohen, Andrew C.; Dromi, Shai M. (2018). "Advertising morality: maintaining moral worth in a stigmatized profession". Theory & Society. 47 (2): 175–206. doi:10.1007/s11186-018-9309-7. S2CID 49319915.
Shapiro, Bradley T.; Hitsch, Günter J.; Tuchman, Anna E. (2021). "TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands". Econometrica. 89 (4): 1855–1879. doi:10.3982/ECTA17674. ISSN 1468-0262. S2CID 233474042.
Koc, Erdogan (2002). "Impact of gender in marketing communications: the role of cognitive and affective cues". Journal of Marketing Communications. 8 (4): 257. doi:10.1080/13527260210145993. S2CID 167941776.
Chandler, Daniel; Griffiths, Merris (2010). "Gender-Differentiated Production Features in Toy Commercials". Journal of Broadcasting & Electronic Media. 44 (3): 503. doi:10.1207/s15506878jobem4403_10. S2CID 144741368.

sheknows.com

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tvacres.com

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urbanblight.org

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web.archive.org

Donley T. Studlar (2002) Tobacco Control: Comparative Politics in the United States and Canada Archived May 9, 2016, at the Wayback Machine p.55 quotation: "... from the early days advertising has been intimately intertwined with tobacco. The man who is sometimes considered the founder of modern advertising and Madison Avenue, Edward Bernays, created many of the major cigarette campaigns of the 1920s, including having women march down the street demanding the right to smoke."
Donald G. Gifford (2010) Suing the Tobacco and Lead Pigment Industries Archived May 10, 2016, at the Wayback Machine, p.15 quotation: "... during the early twentieth century, tobacco manufacturers virtually created the modern advertising and marketing industry as it is known today."
"Carat Predicts Positive Outlook in 2016 with Global Growth of +4.7%". Carat. September 22, 2015. Archived from the original on October 1, 2015. Retrieved September 30, 2015.
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DiMaggio, Anthony (2012). The Rise of the Tea Party: Political Discontent and Corporate Media in the Age of Obama. NYU Press. p. 12. ISBN 978-1-58367-306-5. Archived from the original on April 29, 2016.
Jessica Dawn Blair, et al., "Ethics in advertising: sex sells, but should it? Archived February 24, 2021, at the Wayback Machine." Journal of Legal, Ethical and Regulatory Issues 9.1/2 (2006): 109+.
Leach, William (1993). Land of Desire. New York: Pantheon Books. p. 375. ISBN 978-0-307-76114-9. Archived from the original on May 6, 2016.
Leach, William (1993). Land of Desire. New York: Pantheon Books. p. 367. ISBN 978-0-307-76114-9. Archived from the original on May 2, 2016.
Leach, William (1993). Land of Desire. New York: Pantheon Books. p. 373. ISBN 978-0-307-76114-9. Archived from the original on June 17, 2016.
Brandt (2009) p.31 Archived May 9, 2016, at the Wayback Machine
Petit, The Men and Women We Want (2010), pp. 66 Archived April 15, 2015, at the Wayback Machine–68.
Mildred Pierce, Newmediagroup.co.uk Archived December 6, 2006, at the Wayback Machine
"Annual U.S. Advertising Expenditure Since 1919". Galbithink.org. September 14, 2008. Archived from the original on April 1, 2009. Retrieved April 20, 2009.
"ICANN Whois Database". ICANN.org. Archived from the original on December 20, 2014. Retrieved December 15, 2014.
"Why we no longer speak of above and below-the-line advertising". jamaicaobserver.com. January 17, 2018. Archived from the original on March 6, 2019. Retrieved March 4, 2019.
"Through The Line Marketing – Let's Have That Chat". entrepreneurmag.co.za. November 5, 2013. Archived from the original on March 6, 2019. Retrieved March 4, 2019.
"Commercial Acting – Science of the Business". Socialbilitty. February 17, 2017. Archived from the original on February 18, 2017. Retrieved February 18, 2017.
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"A Super Bowl Ad Really Is Worth $4 Million". Forbes. January 29, 2014. Archived from the original on October 2, 2017.
"Yes, A Super Bowl Ad Really Is Worth $4 Million". Forbes. January 29, 2014. Archived from the original on October 2, 2017.
McCarthy, Michael (October 17, 2002). "Digitally inserted ads pop up more in sports". usatoday.Com. Archived from the original on March 27, 2009. Retrieved April 20, 2009.
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