Analysis of information sources in references of the Wikipedia article "Buzzword" in English language version.
The national poll includes responses from 150 senior executives – including those from human resources, finance and marketing departments – with the nation's 1,000 largest companies
How can corporate America operate without buzzwords? They will be with us always because business organizations are a ready market for them. ... These are internal shortcuts. To outsiders, they might be little understood, but to everyone in the organization, they make perfect sense.
Robert Kreitner, senior lecturer and professor of management at Arizona State University, equates buzzwords with the economic theory holding that bad money drives out good money. 'Buzzwords are the literary equivalent of Gresham's Law', Kreitner says. 'They will drive out good ideas [...].'
The national poll includes responses from 150 senior executives – including those from human resources, finance and marketing departments – with the nation's 1,000 largest companies