Analysis of information sources in references of the Wikipedia article "Generic trademark" in English language version.
Last modified:
(Thus, in the Architectural FORUM for March 1946, appears an advertisement beginning as follows: 'Otis elevators Otis escalators'. From this it is seen that the word 'escalators' is used generically or descriptively and without any trademark significance just as is the word 'elevators'. Also, in the same magazine for January 1946, on page 184 thereof, appears the advertisement of the Otis Elevator Company with the name 'OTIS', in a circle, prominently displayed near the middle of the page, beneath which is this notation in bold letters 'THE MEANING OF THE OTIS TRADEMARK'. Beneath this, in part, is the following: 'To the millions of daily passengers on the Otis elevators and escalators, the Otis trademark or name plate means safe, convenient, energy-saving transportation. To thousands of building owners and managers, the Otis trademark means the utmost in safe, efficient economical elevator and escalator operation.' It is obvious to me from this advertisement that the trademark emphasis is on the word 'Otis' and its significant mark because here, again, the word 'escalator' or 'escalators; is written in small letters and in the same manner and same context as the word 'elevator' or 'elevators' which obviously has no trademark significance.)
