Heuristic (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Heuristic" in English language version.

Last modified: 09:52:35, 19 June 2026 (UTC)

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Kahneman, Daniel; Tversky, Amos (July 1973). "On the psychology of prediction". Psychological Review. 80 (4): 237–251. doi:10.1037/h0034747. ISSN 1939-1471. Archived from the original on 2023-10-28. Retrieved 2023-05-09.

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Kahneman, Daniel; Frederick, Shane (2002). "Representativeness Revisited: Attribute Substitution in Intuitive Judgment". In Thomas Gilovich; Dale Griffin; Daniel Kahneman (eds.). Heuristics and Biases: The Psychology of Intuitive Judgment. Cambridge, UK: Cambridge University Press. pp. 49–81. ISBN 978-0-52179-679-8. OCLC 47364085.

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Bodenhausen, Galen V.; et al. (1999). "On the Dialectics of Discrimination: Dual Processes in Social Stereotyping". In Chaiken, Shelly; Trope, Yaacov (eds.). Dual-process Theories in Social Psychology. New York, NY: Guilford Press. pp. 271–292. ISBN 978-1-57230-421-5.
Kleg, Milton (1993). Hate Prejudice and Racism. Albany, NY: State University of New York Press. p. 135. ISBN 978-0-79141-536-8. Archived from the original on 2023-10-28. Retrieved 2015-03-24.

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Schoemaker, Paul (1991). "The quest for optimality: A positive heuristic of science?". Behavioral and Brain Sciences. 14 (2): 205–245. doi:10.1017/S0140525X00066140. Retrieved 27 July 2024.
As with any heuristic (Tversky & Kahneman 1974), however, the optimality approach is prone to systematic biases [...]
- 1. Posing a why question
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- "Heuristics—Explanation and examples". Conceptually. Archived from the original on 21 December 2021. Retrieved 23 October 2019.
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- /hjʊəˈrɪstɪk/; from Ancient Greek εὑρίσκω (heurískō) 'to find, discover'
  Romanycia, Marc; Pelletier, Francis; Pelletier, Jeffry (1985). "What is a heuristic?". Computational Intelligence. 1 (1): 47–58. doi:10.1111/j.1467-8640.1985.tb00058.x. Retrieved 11 May 2024. heuriskein (ancient Greek) and heurisricus (Latin): 'to find out, discover.'
- Hughes, Barnabas (1974). "Heuristic Teaching in Mathematics". Educational Studies in Mathematics. 5 (3): 291–99. doi:10.1007/BF00684704. JSTOR 3482053. Retrieved 5 May 2024. The word heuristic is taken directly from the Greek verb, heuriskein, 'to discover'. As a noun it is defined as 'a technique of discovery' and as an adjective, it means 'serving to guide, discover, or reveal'. The more common designation for all of this is 'the discovery method'.
- Hertwig, Ralph; Pachur, Thorsten (2015). "Heuristics, history of". International Encyclopedia of the Social & Behavioral Sciences: 829–835. doi:10.1016/B978-0-08-097086-8.03221-9. ISBN 978-0-08-097087-5. Retrieved 10 May 2024. The origin of the term goes back to the Ancient Greek verb heuriskein, which means 'to find out' or 'to discover.' Heuristics are sometimes also referred to as 'mental shortcuts' or 'rules of thumb.'{{cite journal}}: CS1 maint: periodical has ISBN (link)
- Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. Not only is 'heuristic' used in diverse ways across and within disciplines, but its meaning has evolved over the years.
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Kahneman & Frederick (2002) proposed that a heuristic assesses a target attribute by another property (attribute substitution) that comes more readily to mind.
- Gigerenzer, Gerd (2005). "I Think, Therefore I Err". Social Research. 72 (1): 195–218. doi:10.1353/sor.2005.0029. hdl:11858/00-001M-0000-0025-82A7-4. JSTOR 40972008. Retrieved 5 May 2024. A good error is a consequence of the adaptation of mental heuristics to the structure of environments. This ecological view is illustrated by visual illusions. Not making good errors would destroy human intelligence.
- Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. Heuristics are commonly understood as economical shortcut procedures that may not lead to optimal or correct results, but will generally produce outcomes that are in some sense satisfactory or 'good enough'.
- Romanycia, M.; Pelletier, F. (1985). "What is a heuristic?". Computational Intelligence. 1 (1): 47–58. doi:10.1111/j.1467-8640.1985.tb00058.x. Retrieved 7 May 2024. Hence to paraphrase Polya, heuristic is a science of problem-solving behavior that focuses on plausible, provisional, useful, but fallible, mental operations for discovering solutions.
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Shah & Oppenheimer (2008) proposed that all heuristics rely on effort reduction by one or more of the following: (a) examining fewer cues, (b) reducing the effort of retrieving cue values, (c) simplifying the weighting of cues, (d) integrating less information, and (e) examining fewer alternatives.
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Heuristics are a subset of strategies; strategies also include complex regression or Bayesian models.
- Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. In a recent review article written with Wolfgang Gaissmaier, the following definition is proposed:
- Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Another negative and substantial consequence was that computational models of heuristics, such as lexicographic rules (Fishburn, 1974) and elimination-by-aspects (Tversky, 1972), became replaced by one-word labels: availability, representativeness, and anchoring.
- Sunstein, Cass (2005). "Moral Heuristics". The Behavioral and Brain Sciences. 28 (4): 531–542. doi:10.1017/S0140525X05000099. PMID 16209802. S2CID 231738548.
- Hjeij, Mohamad; Vilks, Arnis (2023). "A brief history of heuristics: how did research on heuristics evolve?". Humanities and Social Sciences Communications. 10 (1) 64: 1–15. doi:10.1057/s41599-023-01542-z. Gigerenzer (2021) [says] humans [and] other organisms evolved to acquire what he calls 'embodied heuristics' that can be both innate or learnt rules of thumb, which in turn supply the agility to respond to the lack of information by fast judgement. The 'embodied heuristics' use the mental capacity that includes the motor and sensory abilities that start to develop from the moment of birth. [...] 'dual-process theories' [...] we find it helpful to point out that one may distinguish between 'System 1 heuristics' [neuro] and 'System 2 heuristics' [neuro] (Kahneman 2011, p. 98).
- Nickles, Thomas (1987). "Lakatosian Heuristics and Epistemic Support". The British Journal for the Philosophy of Science. 38 (2): 181–205. doi:10.1093/bjps/38.2.181. JSTOR 687047. Retrieved 5 May 2024. As Popperians and Lakatosians use the term, a 'justificationist' theory of knowledge is one committed to the existence of foundations of knowledge, at least probabilistic foundations.
- Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. This stopping rule, termed a confirmation rule, works well in situations where (a) the decision maker knows little about the validity of the cues, and (b) the costs of cues are rather low (Karelaia, 2006).
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. One-reason decisions: a class of heuristics that bases judgments on one good reason only, ignoring other cues (e.g., take-the-best and hiatus heuristic)
- Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Just as there is a class of such tracking heuristics, there is a class of one-good-reason heuristics, of which take-the-best is one member. These heuristics also have three building blocks: search rules, stopping rules, and decision rules.
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Take the best (Gigerenzer & Goldstein, 1996). Infer which of two alternatives has the higher value by (a) searching through cues in order of validity, (b) stopping the search as soon as a cue discriminates, (c) choosing the alternative this cue favors.
- Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Take-the-best is a member of the one-good-reason family of heuristics because of its stopping rule: Search is stopped after finding the first cue that enables an inference to be made.
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Wubben & Wangenheim (2008) reported that experienced managers use a simple recency-of-last-purchase rule: 'Hiatus heuristic: If a customer has not purchased within a certain number of months (the hiatus), the customer is classified as inactive; otherwise, the customer is classified as active.'
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Default heuristic (Johnson & Goldstein, 2003). If there is a default, do nothing about it.
- Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The priority heuristic, a one-good-reason heuristic with no free parameters (Brandstätter, Gigerenzer, & Hertwig, 2008; Brandstätter et al., 2006) that has similar building blocks to take-the-best, has been shown to imply (not just have parameter sets that are consistent with) several of the major violations simultaneously, including the Allais paradox and the fourfold pattern (Katsikopoulos & Gigerenzer, 2008).
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Johnson & Raab (2003) proposed a variant of the fluency heuristic when alternatives are sequentially retrieved rather than simultaneously perceived: 'Take-the-first heuristic: Choose the first alternative that comes to mind.'
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Recognition-based decisions: a class of heuristics that bases judgments on recognition information only, ignoring other cues (e.g., recognition and fluency heuristic)
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. For two alternatives, the heuristic is defined as (Goldstein & Gigerenzer 2002): 'Recognition heuristic: If one of two alternatives is recognized and the other is not, then infer that the recognized alternative has the higher value with respect to the criterion.'
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Recognition heuristic (Goldstein & Gigerenzer, 2002). If one of two alternatives is recognized, infer that it has the higher value on the criterion.
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Fluency heuristic (Schooler & Hertwig, 2005). If one alternative is recognized faster than another, infer that it has the higher value on the criterion.
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. 'Fluency heuristic: If both alternatives are recognized but one is recognized faster, then infer that this alternative has the higher value with respect to the criterion.' The fluency heuristic builds on earlier work on fluency (Jacoby & Dallas 1981).
- Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The gaze heuristic introduced earlier has three building blocks. ... there is a class of such tracking heuristics ...
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Trade-offs: a class of heuristics that weights all cues or alternatives equally and thus makes trade-offs (e.g., tallying and 1/N)
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Tallying (unit-weight linear model; Dawes, 1979). To estimate a criterion, do not estimate weights but simply count the number of favoring cues.
- Swire-Thompson, Briony; Ecker, Ullrich; Lewandowsky, Stephan; Berinsky, Adam (2020). "They Might Be a Liar But They're My Liar: Source Evaluation and the Prevalence of Misinformation". Political Psychology. 41: 21–34. doi:10.1111/pops.12586. hdl:1983/27f75033-2ac4-4249-b1cc-ae076b96f013. JSTOR 4529525. This also could be in accordance with the tallying heuristic where people count the number of arguments (for example, pros and cons) and disregard the relative importance of each argument (Bonnefon, Dubois, Fargier, & Leblois, 2008; Gigerenzer, 2004).
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. 1/N; equality heuristic (DeMiguel et al., 2006). Allocate resources equally to each of N alternatives.
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. [Social heuristics] include imitation heuristics, tit-for-tat, the social-circle heuristic, and averaging the judgments of others to exploit the 'wisdom of crowds' (Hertwig & Herzog 2009). Imitate the-successful, for instance, speeds up learning of cue orders and can find orders that excel take-the-best's validity order (Garcia-Retamero et al. 2009).
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Imitate the majority (Boyd & Richerson, 2005). Look at a majority of people in your peer group, and imitate their behavior. Imitate the successful (Boyd &Richerson, 2005). Look for the most successful person and imitate his or her behavior.
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Tit-for-tat (Axelrod, 1984). Cooperate first, keep a memory of Size 1, and then imitate your partner's last behavior.
- Mondak, Jeffery (1993). "Public Opinion and Heuristic Processing of Source Cues". Political Behavior. 15 (2): 167–92. doi:10.1007/BF00993852. JSTOR 586448. Retrieved 7 May 2024. [I]f a person believes that audience consensus usually offers accurate guidance as to the merits of persuasive messages, then positive audience reaction to a specific message would prompt the individual to accept the speaker's claims. The cognitive heuristic is the holding that audience consensus in this case is representative of situations in which audience consensus provides a reliable guide (Axsom, Yates, and Chaiken, 1987).
- Charteris, Jennifer (2014). "Epistemological shudders as productive aporia: A heuristic for transformative teacher learning". International Journal of Qualitative Methods. 13 (1): 104–121. doi:10.1177/160940691401300102. Lozinski and Collinson (1999, as cited in Giugni, 2006) were the first to employ the concept of an 'epistemological shudder' to describe how one's preferred representations of one's known world can prove incapable of immediately making sense of the 'marvellous' (p. 101).
- Krist, Christina; Schwarz, Christina; Reiser, Brian (2018). "Identifying Essential Epistemic Heuristics for Guiding Mechanistic Reasoning in Science Learning". Journal of the Learning Sciences. 28 (2): 160–205. doi:10.1080/10508406.2018.1510404. Retrieved 11 May 2024. The first epistemic heuristic essential to mechanistic reasoning is that students think across scalar levels. Most definitions of mechanistic reasoning (e.g., Grotzer & Perkins, 2000; Machamer et al., 2000) use the term underlying to describe the kinds of things that must be identified and characterized in order to explain a target phenomenon.
- Krist, Christina; Schwarz, Christina; Reiser, Brian (2018). "Identifying Essential Epistemic Heuristics for Guiding Mechanistic Reasoning in Science Learning". Journal of the Learning Sciences. 28 (2): 160–205. doi:10.1080/10508406.2018.1510404. Retrieved 11 May 2024. second epistemic heuristic: identifying and characterizing relevant elements at a scalar level below that of the target phenomenon. ... we use the term factor to refer generally to the relevant elements at the scalar level below that of the aggregate phenomenon. Similarly, we refer generally to the intellectual work involved in characterizing the relevant properties, rules, and behaviors of factors as unpacking those factors.
- Krist, Christina; Schwarz, Christina; Reiser, Brian (2018). "Identifying Essential Epistemic Heuristics for Guiding Mechanistic Reasoning in Science Learning". Journal of the Learning Sciences. 28 (2): 160–205. doi:10.1080/10508406.2018.1510404. Retrieved 11 May 2024. Finally, the third heuristic essential to mechanistic reasoning involves checking how well the underlying mechanisms fit the observed phenomenon.
- Nouri, Pouria; Imanipour, Narges; Talebi, Kambiz; Zali, Mohammadreza (2018). "Most common heuristics and biases in nascent entrepreneurs' marketing behavior". Journal of Small Business & Entrepreneurship. 30 (6): 451–472. doi:10.1080/08276331.2018.1427406. Retrieved 11 May 2024. The affect heuristic is one of the most common heuristics in individuals, and has been a popular topic in the study of behavioral finance (Finucane et al. 2000).
- Hart, Sergiu (2005). "Adaptive Heuristics". Econometrica. 73 (5): 1401–30. doi:10.1111/j.1468-0262.2005.00625.x. JSTOR 3598879. Retrieved 6 May 2024. Adaptive heuristics commonly appear in behavioral models, such as reinforcement, feedback, and stimulus-response.
- Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. However, a different meaning of 'heuristic' was invoked in psychology with the Gestalt theorists, and later with Simon's notion of 'satisficing'.
- Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Satisficing (Simon, 1955; Todd & Miller, 1999). Search through alternatives, and choose the first one that exceeds your aspiration level.
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Simon's (1955) satisficing heuristic searches through options in any order, stops as soon the first option exceeds an aspiration level, and chooses this option.
- Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. [T]he representativeness heuristic[:]Probabilities are evaluated by the degree to which one thing or event is representative of (resembles) another; the higher the representativeness (resemblance) the higher the probability estimation[.]
- Lu, Yun; Vasko, Francis; Drummond, Trevor; Vasko, Lisa (2014). "Probability & Perception: The Representativeness Heuristic in Action". The Mathematics Teacher. 108 (2): 126–31. doi:10.5951/mathteacher.108.2.0126. Retrieved 5 May 2024. The belief that a sequence such as 11111111111111111111 is less probable than a sequence such as 66234441536125563152 is often referred to as the representativeness heuristic (Kahneman and Tversky 1972; Shaughnessy 1977, 1992).
- Kahneman, Daniel; Tversky, Amos (July 1973). "On the psychology of prediction". Psychological Review. 80 (4): 237–251. doi:10.1037/h0034747. ISSN 1939-1471. Archived from the original on 2023-10-28. Retrieved 2023-05-09.
- Tversky, Amos; Kahneman, Daniel (1973-09-01). "Availability: A heuristic for judging frequency and probability". Cognitive Psychology. 5 (2): 207–232. doi:10.1016/0010-0285(73)90033-9. ISSN 0010-0285. Archived from the original on 2023-10-28. Retrieved 2023-08-24.
- Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. [T]he availability heuristic[:]The frequency of a class or the probability of an event is assessed according to the ease with which instances or associations can be brought to mind (Tversky and Kahneman [1974])
- Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Max Wertheimer, who was a close friend of Einstein, and his fellow Gestalt psychologists spoke of heuristic methods such as 'looking around' to guide search for information.
- Wacquant, Loic (1985). "Heuristic Models in Marxian Theory". Social Forces. 64 (1): 17–45. doi:10.2307/2578970. JSTOR 2578970. Retrieved 6 May 2024. In building social theory, Marx used not one (as generally regarded) but three heuristic models: base-superstructure, organic totality, and dialectical development.
- Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. The continuum limit heuristic is one member of a more general class of heuristics for variable reduction (Wilson [2007], pp. 184–92).
- Petersen, Michael (2015). "Evolutionary Political Psychology: On the Origin and Structure of Heuristics and Biases in Politics". Political Psychology. 36 (1): 45–78. doi:10.1111/pops.12237. JSTOR 43783844. Retrieved 5 May 2024. One of the political heuristics that has been most studied from an evolutionary perspective is the deservingness heuristic. ... the deservingness heuristic is the psychological tendency of people to base their opinions about welfare programs on the efforts of the recipients. Specifically, the heuristic motivates people to support welfare benefits to recipients who are represented as victims of bad luck and reject benefits to recipients who are represented as lazy.
- Kao, Molly (2019). "Unification beyond Justification: A Strategy for Theory Development". Synthese. 196 (8): 3263–78. doi:10.1007/s11229-017-1515-8. JSTOR 45215151. The focus on unification as a heuristic strategy parallels certain elements of a related type of reasoning, namely that found in robustness analysis.
- Schoemaker, Paul (1991). "The quest for optimality: A positive heuristic of science?". Behavioral and Brain Sciences. 14 (2): 205–245. doi:10.1017/S0140525X00066140. Retrieved 27 July 2024. As with any heuristic (Tversky & Kahneman 1974), however, the optimality approach is prone to systematic biases [...]
  1. Posing a why question
  Romanycia, M.; Pelletier, F. (1985). "What is a heuristic?". Computational Intelligence. 1 (1): 47–58. doi:10.1111/j.1467-8640.1985.tb00058.x. Retrieved 7 May 2024. Minsky's (1961 b) subject bibliography lists Polya (1945) as the earliest reference to heuristic in the AI literature.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. [I]nfluential heuristics researchers, including George Polya, Herbert Simon, Daniel Kahneman and Amos Tversky, and Gerd Gigerenzer.
  Hughes, Barnabas (1974). "Heuristic Teaching in Mathematics". Educational Studies in Mathematics. 5 (3): 291–99. doi:10.1007/BF00684704. JSTOR 3482053. Retrieved 5 May 2024. The most important work in heuristic teaching has been done by George Polya. His How To Solve It has been a best seller since its first printing in 1945-copies sold number in the hundreds of thousands. Complementary to How To Solve It are two other works, each in two volumes: Mathematical Discovery and Mathematics And Plausible Reasoning.
  Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. It is difficult to overstate the influence of Tversky and Kahneman's work and the so-called 'heuristics-and-biases research programme' that followed.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. 'To choose a ripe cantaloupe, press the spot on the candidate cantaloupe where it was attached to the plant and smell it; if the spot smells like the inside of a cantaloupe, it's probably ripe' (Pearl [1984])
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. 'Start in the centre square when beginning a game of tic-tac-toe' (Dunbar [1998])
  Hughes, Barnabas (1974). "Heuristic Teaching in Mathematics". Educational Studies in Mathematics. 5 (3): 291–99. doi:10.1007/BF00684704. JSTOR 3482053. Retrieved 5 May 2024. Mauritz Johnson (1966) observes that the idea is hardly new, and that, ignoring the classical accreditation of its use to Socrates in the Meno, one finds an early discussion of discovery learning by David P. Page in his Theory and Practice of Teaching in 1847 as well as by later writers, Herbert Spencer in 1860, Frank and Charles McMurry in 1897, and William Chandler Babley in 1905.
  Zalcman, Lawrence (1975). "A Heuristic Principle in Complex Function Theory". The American Mathematical Monthly. 82 (8): 813–18. doi:10.2307/2319796. JSTOR 2319796. Retrieved 5 May 2024.
  Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. Lakatos ([1965]) also adopted the term to characterize his methodology of scientific research programmes, which would lead researchers to either avoid or pursue certain lines of inquiry 'negative' and 'positive' heuristics, respectively).
  Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. Wimsatt's ([1980], [1981], [2006], [2007]) work on reductionist modelling strategies - also built upon Simon's programme of bounded rationality - provides an alternative starting point that is more useful for understanding the role that heuristics play in science.
  Schaffner, Kenneth (2008). "Theories, Models, and Equations in Biology: The Heuristic Search for Emergent Simplifications in Neurobiology". Philosophy of Science. 75 (5): 1008–21. doi:10.1086/594542. Retrieved 5 May 2024. In a series of papers beginning in 1980 and represented in his 2007 book, Bill Wimsatt analyzed a series of 'heuristics,' thought of as guides or 'rules of thumb,' which are employed when scientists proceed in a reductionist manner (1980, 2007).
  Schaffner, Kenneth (2008). "Theories, Models, and Equations in Biology: The Heuristic Search for Emergent Simplifications in Neurobiology". Philosophy of Science. 75 (5): 1008–21. doi:10.1086/594542. Retrieved 5 May 2024. In summary, Hodgkin and Huxley use heuristics in the Wimsatt sense, and the heuristics fall both into what Wimsatt calls reductionistic heuristics and also nonreductionistic heuristics.
  Kahneman, Daniel; Slovic, Paul; Tversky, Amos, eds. (30 April 1982). Judgment Under Uncertainty. Cambridge, UK: Cambridge University Press. doi:10.1017/cbo9780511809477. ISBN 978-0-52128-414-1.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. The collection of heuristics and building blocks an individual or a species has at its disposal for constructing heuristics, together with the core mental capacities that building blocks exploit, has been called the adaptive toolbox (Gigerenzer et al. 1999).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Core capacities include recognition memory, frequency monitoring, object tracking, and the ability to imitate.
  Gigerenzer, Gerd; Hertwig, Ralph; Pachur, Thorsten (15 April 2011). Heuristics: The Foundations of Adaptive Behavior. Oxford University Press. doi:10.1093/acprof:oso/9780199744282.001.0001. hdl:11858/00-001M-0000-0024-F172-8. ISBN 978-0-19989-472-7.
  Gigerenzer, Gerd; Gaissmaier, Wolfgang (January 2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. SSRN 1722019.
  De Neys, Wim (18 October 2008). "Cognitive experiential self theory". Perspectives on Psychological Science. 7 (1): 28–38. doi:10.1177/1745691611429354. PMID 26168420. S2CID 32261626. Archived from the original on 31 July 2013.
  Epstein, S.; Pacini, R.; Denes-Raj, V.; Heier, H. (1996). "Individual differences in intuitive-experiential and analytical-rational thinking styles". Journal of Personality and Social Psychology. 71 (2): 390–405. doi:10.1037/0022-3514.71.2.390. PMID 8765488.
  Kahneman, Daniel (December 2003). "Maps of Bounded Rationality: Psychology for Behavioral Economics" (PDF). American Economic Review. 93 (5): 1449–1475. CiteSeerX 10.1.1.194.6554. doi:10.1257/000282803322655392. ISSN 0002-8282. Archived from the original (PDF) on 19 February 2018. {{cite journal}}: Cite uses deprecated parameter |citeseerx= (help)
  Cioffi, Jane (1997). "Heuristics, servants to intuition, in clinical decision making". Journal of Advanced Nursing. 26 (1): 203–208. doi:10.1046/j.1365-2648.1997.1997026203.x. PMID 9231296.
  Gigerenzer, Gerd (1991). "How to Make Cognitive Illusions Disappear: Beyond "Heuristics and Biases"" (PDF). European Review of Social Psychology. 2: 83–115. CiteSeerX 10.1.1.336.9826. doi:10.1080/14792779143000033. hdl:21.11116/0000-0000-BD7A-3. Archived (PDF) from the original on 5 September 2012. Retrieved 14 October 2012. {{cite journal}}: Cite uses deprecated parameter |citeseerx= (help)
  Kiss, Olga (2006). "Heuristic, Methodology or Logic of Discovery? Lakatos on Patterns of Thinking". Perspectives on Science. 14 (3): 302–317. doi:10.1162/posc.2006.14.3.302. S2CID 57559578.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. This 'bias-variance dilemma' helps to explicate the rationality of simple heuristics and how less can be more (Brighton & Gigerenzer 2008, Gigerenzer & Brighton 2009).
  Dale, Sarah (2015). "Heuristics and biases: The science of decision-making". Business Information Review. 32 (2): 93–99. doi:10.1177/0266382115592536.
  Webster, Colin (2015). "Heuristic Medicine: The Methodists and Metalepsis". Isis. 106 (3): 657–68. doi:10.1086/683530. PMID 26685524. Retrieved 5 May 2024.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. Rather, as rules, heuristics are procedures that can be specified and applied in a given situation.
  dx.doi.org
  Tversky, Amos; Kahneman, Daniel (1973-09-01). "Availability: A heuristic for judging frequency and probability". Cognitive Psychology. 5 (2): 207–232. doi:10.1016/0010-0285(73)90033-9. ISSN 0010-0285. Archived from the original on 2023-10-28. Retrieved 2023-08-24.
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  Emiliano, Ippoliti (2015). Heuristic Reasoning: Studies in Applied Philosophy, Epistemology and Rational Ethics. Switzerland: Springer International Publishing. pp. 1–2. ISBN 978-3-319-09159-4. Archived from the original on 2019-07-11. Retrieved 2015-11-24.
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  Polya, George (1945). How to Solve It (PDF). Princeton, NJ: Princeton University Press. pp. 113, 114, 117, 132. ISBN 978-0-691-16407-6. Retrieved 10 May 2024. {{cite book}}: ISBN / Date incompatibility (help)
  Polya, George (1945). How to Solve It (PDF). Princeton, NJ: Princeton University Press. p. 141. ISBN 978-0-691-16407-6. Retrieved 10 May 2024. {{cite book}}: ISBN / Date incompatibility (help)
  hdl.handle.net (Global: 66^th place; English: 34^th place)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Kahneman & Frederick (2002) proposed that a heuristic assesses a target attribute by another property (attribute substitution) that comes more readily to mind.
  Gigerenzer, Gerd (2005). "I Think, Therefore I Err". Social Research. 72 (1): 195–218. doi:10.1353/sor.2005.0029. hdl:11858/00-001M-0000-0025-82A7-4. JSTOR 40972008. Retrieved 5 May 2024. A good error is a consequence of the adaptation of mental heuristics to the structure of environments. This ecological view is illustrated by visual illusions. Not making good errors would destroy human intelligence.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Shah & Oppenheimer (2008) proposed that all heuristics rely on effort reduction by one or more of the following: (a) examining fewer cues, (b) reducing the effort of retrieving cue values, (c) simplifying the weighting of cues, (d) integrating less information, and (e) examining fewer alternatives.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Heuristics are a subset of strategies; strategies also include complex regression or Bayesian models.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Another negative and substantial consequence was that computational models of heuristics, such as lexicographic rules (Fishburn, 1974) and elimination-by-aspects (Tversky, 1972), became replaced by one-word labels: availability, representativeness, and anchoring.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. This stopping rule, termed a confirmation rule, works well in situations where (a) the decision maker knows little about the validity of the cues, and (b) the costs of cues are rather low (Karelaia, 2006).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. One-reason decisions: a class of heuristics that bases judgments on one good reason only, ignoring other cues (e.g., take-the-best and hiatus heuristic)
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Just as there is a class of such tracking heuristics, there is a class of one-good-reason heuristics, of which take-the-best is one member. These heuristics also have three building blocks: search rules, stopping rules, and decision rules.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Take-the-best is a member of the one-good-reason family of heuristics because of its stopping rule: Search is stopped after finding the first cue that enables an inference to be made.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Wubben & Wangenheim (2008) reported that experienced managers use a simple recency-of-last-purchase rule: 'Hiatus heuristic: If a customer has not purchased within a certain number of months (the hiatus), the customer is classified as inactive; otherwise, the customer is classified as active.'
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The priority heuristic, a one-good-reason heuristic with no free parameters (Brandstätter, Gigerenzer, & Hertwig, 2008; Brandstätter et al., 2006) that has similar building blocks to take-the-best, has been shown to imply (not just have parameter sets that are consistent with) several of the major violations simultaneously, including the Allais paradox and the fourfold pattern (Katsikopoulos & Gigerenzer, 2008).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Johnson & Raab (2003) proposed a variant of the fluency heuristic when alternatives are sequentially retrieved rather than simultaneously perceived: 'Take-the-first heuristic: Choose the first alternative that comes to mind.'
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Recognition-based decisions: a class of heuristics that bases judgments on recognition information only, ignoring other cues (e.g., recognition and fluency heuristic)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. For two alternatives, the heuristic is defined as (Goldstein & Gigerenzer 2002): 'Recognition heuristic: If one of two alternatives is recognized and the other is not, then infer that the recognized alternative has the higher value with respect to the criterion.'
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. 'Fluency heuristic: If both alternatives are recognized but one is recognized faster, then infer that this alternative has the higher value with respect to the criterion.' The fluency heuristic builds on earlier work on fluency (Jacoby & Dallas 1981).
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The gaze heuristic introduced earlier has three building blocks. ... there is a class of such tracking heuristics ...
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Trade-offs: a class of heuristics that weights all cues or alternatives equally and thus makes trade-offs (e.g., tallying and 1/N)
  Swire-Thompson, Briony; Ecker, Ullrich; Lewandowsky, Stephan; Berinsky, Adam (2020). "They Might Be a Liar But They're My Liar: Source Evaluation and the Prevalence of Misinformation". Political Psychology. 41: 21–34. doi:10.1111/pops.12586. hdl:1983/27f75033-2ac4-4249-b1cc-ae076b96f013. JSTOR 4529525. This also could be in accordance with the tallying heuristic where people count the number of arguments (for example, pros and cons) and disregard the relative importance of each argument (Bonnefon, Dubois, Fargier, & Leblois, 2008; Gigerenzer, 2004).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. [Social heuristics] include imitation heuristics, tit-for-tat, the social-circle heuristic, and averaging the judgments of others to exploit the 'wisdom of crowds' (Hertwig & Herzog 2009). Imitate the-successful, for instance, speeds up learning of cue orders and can find orders that excel take-the-best's validity order (Garcia-Retamero et al. 2009).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Simon's (1955) satisficing heuristic searches through options in any order, stops as soon the first option exceeds an aspiration level, and chooses this option.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Max Wertheimer, who was a close friend of Einstein, and his fellow Gestalt psychologists spoke of heuristic methods such as 'looking around' to guide search for information.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. The collection of heuristics and building blocks an individual or a species has at its disposal for constructing heuristics, together with the core mental capacities that building blocks exploit, has been called the adaptive toolbox (Gigerenzer et al. 1999).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Core capacities include recognition memory, frequency monitoring, object tracking, and the ability to imitate.
  Gigerenzer, Gerd; Hertwig, Ralph; Pachur, Thorsten (15 April 2011). Heuristics: The Foundations of Adaptive Behavior. Oxford University Press. doi:10.1093/acprof:oso/9780199744282.001.0001. hdl:11858/00-001M-0000-0024-F172-8. ISBN 978-0-19989-472-7.
  Gigerenzer, Gerd; Gaissmaier, Wolfgang (January 2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. SSRN 1722019.
  Gigerenzer, Gerd (1991). "How to Make Cognitive Illusions Disappear: Beyond "Heuristics and Biases"" (PDF). European Review of Social Psychology. 2: 83–115. CiteSeerX 10.1.1.336.9826. doi:10.1080/14792779143000033. hdl:21.11116/0000-0000-BD7A-3. Archived (PDF) from the original on 5 September 2012. Retrieved 14 October 2012. {{cite journal}}: Cite uses deprecated parameter |citeseerx= (help)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. This 'bias-variance dilemma' helps to explicate the rationality of simple heuristics and how less can be more (Brighton & Gigerenzer 2008, Gigerenzer & Brighton 2009).
  interaction-design.org (Global: low place; English: low place)
  "Heuristics and heuristic evaluation". The Glossary of Human Computer Interaction. Interaction Design Foundation. Archived from the original on 5 July 2015. Retrieved 1 September 2013.
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  Hughes, Barnabas (1974). "Heuristic Teaching in Mathematics". Educational Studies in Mathematics. 5 (3): 291–99. doi:10.1007/BF00684704. JSTOR 3482053. Retrieved 5 May 2024. The word heuristic is taken directly from the Greek verb, heuriskein, 'to discover'. As a noun it is defined as 'a technique of discovery' and as an adjective, it means 'serving to guide, discover, or reveal'. The more common designation for all of this is 'the discovery method'.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. Not only is 'heuristic' used in diverse ways across and within disciplines, but its meaning has evolved over the years.
  Gigerenzer, Gerd (2005). "I Think, Therefore I Err". Social Research. 72 (1): 195–218. doi:10.1353/sor.2005.0029. hdl:11858/00-001M-0000-0025-82A7-4. JSTOR 40972008. Retrieved 5 May 2024. A good error is a consequence of the adaptation of mental heuristics to the structure of environments. This ecological view is illustrated by visual illusions. Not making good errors would destroy human intelligence.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. Heuristics are commonly understood as economical shortcut procedures that may not lead to optimal or correct results, but will generally produce outcomes that are in some sense satisfactory or 'good enough'.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. In a recent review article written with Wolfgang Gaissmaier, the following definition is proposed:
  Nickles, Thomas (1987). "Lakatosian Heuristics and Epistemic Support". The British Journal for the Philosophy of Science. 38 (2): 181–205. doi:10.1093/bjps/38.2.181. JSTOR 687047. Retrieved 5 May 2024. As Popperians and Lakatosians use the term, a 'justificationist' theory of knowledge is one committed to the existence of foundations of knowledge, at least probabilistic foundations.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Take the best (Gigerenzer & Goldstein, 1996). Infer which of two alternatives has the higher value by (a) searching through cues in order of validity, (b) stopping the search as soon as a cue discriminates, (c) choosing the alternative this cue favors.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Default heuristic (Johnson & Goldstein, 2003). If there is a default, do nothing about it.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Recognition heuristic (Goldstein & Gigerenzer, 2002). If one of two alternatives is recognized, infer that it has the higher value on the criterion.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Fluency heuristic (Schooler & Hertwig, 2005). If one alternative is recognized faster than another, infer that it has the higher value on the criterion.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Tallying (unit-weight linear model; Dawes, 1979). To estimate a criterion, do not estimate weights but simply count the number of favoring cues.
  Swire-Thompson, Briony; Ecker, Ullrich; Lewandowsky, Stephan; Berinsky, Adam (2020). "They Might Be a Liar But They're My Liar: Source Evaluation and the Prevalence of Misinformation". Political Psychology. 41: 21–34. doi:10.1111/pops.12586. hdl:1983/27f75033-2ac4-4249-b1cc-ae076b96f013. JSTOR 4529525. This also could be in accordance with the tallying heuristic where people count the number of arguments (for example, pros and cons) and disregard the relative importance of each argument (Bonnefon, Dubois, Fargier, & Leblois, 2008; Gigerenzer, 2004).
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. 1/N; equality heuristic (DeMiguel et al., 2006). Allocate resources equally to each of N alternatives.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Imitate the majority (Boyd & Richerson, 2005). Look at a majority of people in your peer group, and imitate their behavior. Imitate the successful (Boyd &Richerson, 2005). Look for the most successful person and imitate his or her behavior.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Tit-for-tat (Axelrod, 1984). Cooperate first, keep a memory of Size 1, and then imitate your partner's last behavior.
  Mondak, Jeffery (1993). "Public Opinion and Heuristic Processing of Source Cues". Political Behavior. 15 (2): 167–92. doi:10.1007/BF00993852. JSTOR 586448. Retrieved 7 May 2024. [I]f a person believes that audience consensus usually offers accurate guidance as to the merits of persuasive messages, then positive audience reaction to a specific message would prompt the individual to accept the speaker's claims. The cognitive heuristic is the holding that audience consensus in this case is representative of situations in which audience consensus provides a reliable guide (Axsom, Yates, and Chaiken, 1987).
  Hart, Sergiu (2005). "Adaptive Heuristics". Econometrica. 73 (5): 1401–30. doi:10.1111/j.1468-0262.2005.00625.x. JSTOR 3598879. Retrieved 6 May 2024. Adaptive heuristics commonly appear in behavioral models, such as reinforcement, feedback, and stimulus-response.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. However, a different meaning of 'heuristic' was invoked in psychology with the Gestalt theorists, and later with Simon's notion of 'satisficing'.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Satisficing (Simon, 1955; Todd & Miller, 1999). Search through alternatives, and choose the first one that exceeds your aspiration level.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. [T]he representativeness heuristic[:]Probabilities are evaluated by the degree to which one thing or event is representative of (resembles) another; the higher the representativeness (resemblance) the higher the probability estimation[.]
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. [T]he availability heuristic[:]The frequency of a class or the probability of an event is assessed according to the ease with which instances or associations can be brought to mind (Tversky and Kahneman [1974])
  Wacquant, Loic (1985). "Heuristic Models in Marxian Theory". Social Forces. 64 (1): 17–45. doi:10.2307/2578970. JSTOR 2578970. Retrieved 6 May 2024. In building social theory, Marx used not one (as generally regarded) but three heuristic models: base-superstructure, organic totality, and dialectical development.
  Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. The continuum limit heuristic is one member of a more general class of heuristics for variable reduction (Wilson [2007], pp. 184–92).
  Petersen, Michael (2015). "Evolutionary Political Psychology: On the Origin and Structure of Heuristics and Biases in Politics". Political Psychology. 36 (1): 45–78. doi:10.1111/pops.12237. JSTOR 43783844. Retrieved 5 May 2024. One of the political heuristics that has been most studied from an evolutionary perspective is the deservingness heuristic. ... the deservingness heuristic is the psychological tendency of people to base their opinions about welfare programs on the efforts of the recipients. Specifically, the heuristic motivates people to support welfare benefits to recipients who are represented as victims of bad luck and reject benefits to recipients who are represented as lazy.
  Kao, Molly (2019). "Unification beyond Justification: A Strategy for Theory Development". Synthese. 196 (8): 3263–78. doi:10.1007/s11229-017-1515-8. JSTOR 45215151. The focus on unification as a heuristic strategy parallels certain elements of a related type of reasoning, namely that found in robustness analysis.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. [I]nfluential heuristics researchers, including George Polya, Herbert Simon, Daniel Kahneman and Amos Tversky, and Gerd Gigerenzer.
  Hughes, Barnabas (1974). "Heuristic Teaching in Mathematics". Educational Studies in Mathematics. 5 (3): 291–99. doi:10.1007/BF00684704. JSTOR 3482053. Retrieved 5 May 2024. The most important work in heuristic teaching has been done by George Polya. His How To Solve It has been a best seller since its first printing in 1945-copies sold number in the hundreds of thousands. Complementary to How To Solve It are two other works, each in two volumes: Mathematical Discovery and Mathematics And Plausible Reasoning.
  Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. It is difficult to overstate the influence of Tversky and Kahneman's work and the so-called 'heuristics-and-biases research programme' that followed.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. 'To choose a ripe cantaloupe, press the spot on the candidate cantaloupe where it was attached to the plant and smell it; if the spot smells like the inside of a cantaloupe, it's probably ripe' (Pearl [1984])
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. 'Start in the centre square when beginning a game of tic-tac-toe' (Dunbar [1998])
  Hughes, Barnabas (1974). "Heuristic Teaching in Mathematics". Educational Studies in Mathematics. 5 (3): 291–99. doi:10.1007/BF00684704. JSTOR 3482053. Retrieved 5 May 2024. Mauritz Johnson (1966) observes that the idea is hardly new, and that, ignoring the classical accreditation of its use to Socrates in the Meno, one finds an early discussion of discovery learning by David P. Page in his Theory and Practice of Teaching in 1847 as well as by later writers, Herbert Spencer in 1860, Frank and Charles McMurry in 1897, and William Chandler Babley in 1905.
  Zalcman, Lawrence (1975). "A Heuristic Principle in Complex Function Theory". The American Mathematical Monthly. 82 (8): 813–18. doi:10.2307/2319796. JSTOR 2319796. Retrieved 5 May 2024.
  Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. Lakatos ([1965]) also adopted the term to characterize his methodology of scientific research programmes, which would lead researchers to either avoid or pursue certain lines of inquiry 'negative' and 'positive' heuristics, respectively).
  Hey, Spencer (2016). "Heuristics and Meta-Heuristics in Scientific Judgement". The British Journal for the Philosophy of Science. 67 (2): 471–95. doi:10.1093/bjps/axu045. JSTOR 43946078. Retrieved 5 May 2024. Wimsatt's ([1980], [1981], [2006], [2007]) work on reductionist modelling strategies - also built upon Simon's programme of bounded rationality - provides an alternative starting point that is more useful for understanding the role that heuristics play in science.
  Chow, Sheldon (2015). "Many Meanings of 'Heuristic'". The British Journal for the Philosophy of Science. 66 (4): 977–1016. doi:10.1093/bjps/axu028. JSTOR 24562967. Retrieved 5 May 2024. Rather, as rules, heuristics are procedures that can be specified and applied in a given situation.
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  Hertwig, Ralph; Pachur, Thorsten (2015). "Heuristics, history of". International Encyclopedia of the Social & Behavioral Sciences: 829–835. doi:10.1016/B978-0-08-097086-8.03221-9. ISBN 978-0-08-097087-5. Retrieved 10 May 2024. The origin of the term goes back to the Ancient Greek verb heuriskein, which means 'to find out' or 'to discover.' Heuristics are sometimes also referred to as 'mental shortcuts' or 'rules of thumb.'{{cite journal}}: CS1 maint: periodical has ISBN (link)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Kahneman & Frederick (2002) proposed that a heuristic assesses a target attribute by another property (attribute substitution) that comes more readily to mind.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Shah & Oppenheimer (2008) proposed that all heuristics rely on effort reduction by one or more of the following: (a) examining fewer cues, (b) reducing the effort of retrieving cue values, (c) simplifying the weighting of cues, (d) integrating less information, and (e) examining fewer alternatives.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Heuristics are a subset of strategies; strategies also include complex regression or Bayesian models.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. One-reason decisions: a class of heuristics that bases judgments on one good reason only, ignoring other cues (e.g., take-the-best and hiatus heuristic)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Wubben & Wangenheim (2008) reported that experienced managers use a simple recency-of-last-purchase rule: 'Hiatus heuristic: If a customer has not purchased within a certain number of months (the hiatus), the customer is classified as inactive; otherwise, the customer is classified as active.'
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Johnson & Raab (2003) proposed a variant of the fluency heuristic when alternatives are sequentially retrieved rather than simultaneously perceived: 'Take-the-first heuristic: Choose the first alternative that comes to mind.'
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Recognition-based decisions: a class of heuristics that bases judgments on recognition information only, ignoring other cues (e.g., recognition and fluency heuristic)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. For two alternatives, the heuristic is defined as (Goldstein & Gigerenzer 2002): 'Recognition heuristic: If one of two alternatives is recognized and the other is not, then infer that the recognized alternative has the higher value with respect to the criterion.'
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. 'Fluency heuristic: If both alternatives are recognized but one is recognized faster, then infer that this alternative has the higher value with respect to the criterion.' The fluency heuristic builds on earlier work on fluency (Jacoby & Dallas 1981).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Trade-offs: a class of heuristics that weights all cues or alternatives equally and thus makes trade-offs (e.g., tallying and 1/N)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. [Social heuristics] include imitation heuristics, tit-for-tat, the social-circle heuristic, and averaging the judgments of others to exploit the 'wisdom of crowds' (Hertwig & Herzog 2009). Imitate the-successful, for instance, speeds up learning of cue orders and can find orders that excel take-the-best's validity order (Garcia-Retamero et al. 2009).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Simon's (1955) satisficing heuristic searches through options in any order, stops as soon the first option exceeds an aspiration level, and chooses this option.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Max Wertheimer, who was a close friend of Einstein, and his fellow Gestalt psychologists spoke of heuristic methods such as 'looking around' to guide search for information.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. The collection of heuristics and building blocks an individual or a species has at its disposal for constructing heuristics, together with the core mental capacities that building blocks exploit, has been called the adaptive toolbox (Gigerenzer et al. 1999).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Core capacities include recognition memory, frequency monitoring, object tracking, and the ability to imitate.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. This 'bias-variance dilemma' helps to explicate the rationality of simple heuristics and how less can be more (Brighton & Gigerenzer 2008, Gigerenzer & Brighton 2009).
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  Gigerenzer, Gerd (1991). "How to Make Cognitive Illusions Disappear: Beyond "Heuristics and Biases"" (PDF). European Review of Social Psychology. 2: 83–115. CiteSeerX 10.1.1.336.9826. doi:10.1080/14792779143000033. hdl:21.11116/0000-0000-BD7A-3. Archived (PDF) from the original on 5 September 2012. Retrieved 14 October 2012. {{cite journal}}: Cite uses deprecated parameter |citeseerx= (help)
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  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Kahneman & Frederick (2002) proposed that a heuristic assesses a target attribute by another property (attribute substitution) that comes more readily to mind.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Shah & Oppenheimer (2008) proposed that all heuristics rely on effort reduction by one or more of the following: (a) examining fewer cues, (b) reducing the effort of retrieving cue values, (c) simplifying the weighting of cues, (d) integrating less information, and (e) examining fewer alternatives.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Heuristics are a subset of strategies; strategies also include complex regression or Bayesian models.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Another negative and substantial consequence was that computational models of heuristics, such as lexicographic rules (Fishburn, 1974) and elimination-by-aspects (Tversky, 1972), became replaced by one-word labels: availability, representativeness, and anchoring.
  Sunstein, Cass (2005). "Moral Heuristics". The Behavioral and Brain Sciences. 28 (4): 531–542. doi:10.1017/S0140525X05000099. PMID 16209802. S2CID 231738548.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. This stopping rule, termed a confirmation rule, works well in situations where (a) the decision maker knows little about the validity of the cues, and (b) the costs of cues are rather low (Karelaia, 2006).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. One-reason decisions: a class of heuristics that bases judgments on one good reason only, ignoring other cues (e.g., take-the-best and hiatus heuristic)
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Just as there is a class of such tracking heuristics, there is a class of one-good-reason heuristics, of which take-the-best is one member. These heuristics also have three building blocks: search rules, stopping rules, and decision rules.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Take the best (Gigerenzer & Goldstein, 1996). Infer which of two alternatives has the higher value by (a) searching through cues in order of validity, (b) stopping the search as soon as a cue discriminates, (c) choosing the alternative this cue favors.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Take-the-best is a member of the one-good-reason family of heuristics because of its stopping rule: Search is stopped after finding the first cue that enables an inference to be made.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Wubben & Wangenheim (2008) reported that experienced managers use a simple recency-of-last-purchase rule: 'Hiatus heuristic: If a customer has not purchased within a certain number of months (the hiatus), the customer is classified as inactive; otherwise, the customer is classified as active.'
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Default heuristic (Johnson & Goldstein, 2003). If there is a default, do nothing about it.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The priority heuristic, a one-good-reason heuristic with no free parameters (Brandstätter, Gigerenzer, & Hertwig, 2008; Brandstätter et al., 2006) that has similar building blocks to take-the-best, has been shown to imply (not just have parameter sets that are consistent with) several of the major violations simultaneously, including the Allais paradox and the fourfold pattern (Katsikopoulos & Gigerenzer, 2008).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Johnson & Raab (2003) proposed a variant of the fluency heuristic when alternatives are sequentially retrieved rather than simultaneously perceived: 'Take-the-first heuristic: Choose the first alternative that comes to mind.'
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Recognition-based decisions: a class of heuristics that bases judgments on recognition information only, ignoring other cues (e.g., recognition and fluency heuristic)
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. For two alternatives, the heuristic is defined as (Goldstein & Gigerenzer 2002): 'Recognition heuristic: If one of two alternatives is recognized and the other is not, then infer that the recognized alternative has the higher value with respect to the criterion.'
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Recognition heuristic (Goldstein & Gigerenzer, 2002). If one of two alternatives is recognized, infer that it has the higher value on the criterion.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Fluency heuristic (Schooler & Hertwig, 2005). If one alternative is recognized faster than another, infer that it has the higher value on the criterion.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. 'Fluency heuristic: If both alternatives are recognized but one is recognized faster, then infer that this alternative has the higher value with respect to the criterion.' The fluency heuristic builds on earlier work on fluency (Jacoby & Dallas 1981).
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The gaze heuristic introduced earlier has three building blocks. ... there is a class of such tracking heuristics ...
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Trade-offs: a class of heuristics that weights all cues or alternatives equally and thus makes trade-offs (e.g., tallying and 1/N)
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Tallying (unit-weight linear model; Dawes, 1979). To estimate a criterion, do not estimate weights but simply count the number of favoring cues.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. 1/N; equality heuristic (DeMiguel et al., 2006). Allocate resources equally to each of N alternatives.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. [Social heuristics] include imitation heuristics, tit-for-tat, the social-circle heuristic, and averaging the judgments of others to exploit the 'wisdom of crowds' (Hertwig & Herzog 2009). Imitate the-successful, for instance, speeds up learning of cue orders and can find orders that excel take-the-best's validity order (Garcia-Retamero et al. 2009).
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Imitate the majority (Boyd & Richerson, 2005). Look at a majority of people in your peer group, and imitate their behavior. Imitate the successful (Boyd &Richerson, 2005). Look for the most successful person and imitate his or her behavior.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Tit-for-tat (Axelrod, 1984). Cooperate first, keep a memory of Size 1, and then imitate your partner's last behavior.
  Gigerenzer, Gerd (2008). "Why Heuristics Work". Perspectives on Psychological Science. 3 (1): 20–29. doi:10.1111/j.1745-6916.2008.00058.x. JSTOR 40212224. PMID 26158666. Retrieved 5 May 2024. Satisficing (Simon, 1955; Todd & Miller, 1999). Search through alternatives, and choose the first one that exceeds your aspiration level.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Simon's (1955) satisficing heuristic searches through options in any order, stops as soon the first option exceeds an aspiration level, and chooses this option.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Max Wertheimer, who was a close friend of Einstein, and his fellow Gestalt psychologists spoke of heuristic methods such as 'looking around' to guide search for information.
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. The collection of heuristics and building blocks an individual or a species has at its disposal for constructing heuristics, together with the core mental capacities that building blocks exploit, has been called the adaptive toolbox (Gigerenzer et al. 1999).
  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. Core capacities include recognition memory, frequency monitoring, object tracking, and the ability to imitate.
  Gigerenzer, Gerd; Gaissmaier, Wolfgang (January 2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. SSRN 1722019.
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  Gigerenzer, G.; Gaissmaier, W. (2011). "Heuristic Decision Making". Annual Review of Psychology. 62: 451–482. doi:10.1146/annurev-psych-120709-145346. hdl:11858/00-001M-0000-0024-F16D-5. PMID 21126183. Retrieved 6 May 2024. This 'bias-variance dilemma' helps to explicate the rationality of simple heuristics and how less can be more (Brighton & Gigerenzer 2008, Gigerenzer & Brighton 2009).
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  Todd, P; Dieckmann, A (2004). "Heuristics for Ordering Cue Search in Decision Making". Advances in Neural Information Processing Systems: 13–18. Retrieved 6 May 2024. TTB consists of three building blocks. (1) Search rule: Search through cues in the order of their validity, a measure of accuracy equal to the proportion of correct decisions made by a cue out of all the times that cue discriminates between pairs of options. (2) Stopping rule: Stop search as soon as one cue is found that discriminates between the two options. (3) Decision rule: Select the option to which the discriminating cue points, that is, the option that has the cue value associated with higher criterion values.
  Todd, P; Dieckmann, A (2004). "Heuristics for Ordering Cue Search in Decision Making". Advances in Neural Information Processing Systems: 13–18. Retrieved 6 May 2024. The even simpler Minimalist heuristic, which searches through available cues in a random order[.]
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  /hjʊəˈrɪstɪk/; from Ancient Greek εὑρίσκω (heurískō) 'to find, discover'
  Romanycia, Marc; Pelletier, Francis; Pelletier, Jeffry (1985). "What is a heuristic?". Computational Intelligence. 1 (1): 47–58. doi:10.1111/j.1467-8640.1985.tb00058.x. Retrieved 11 May 2024. heuriskein (ancient Greek) and heurisricus (Latin): 'to find out, discover.'
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  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Another negative and substantial consequence was that computational models of heuristics, such as lexicographic rules (Fishburn, 1974) and elimination-by-aspects (Tversky, 1972), became replaced by one-word labels: availability, representativeness, and anchoring.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. This stopping rule, termed a confirmation rule, works well in situations where (a) the decision maker knows little about the validity of the cues, and (b) the costs of cues are rather low (Karelaia, 2006).
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Just as there is a class of such tracking heuristics, there is a class of one-good-reason heuristics, of which take-the-best is one member. These heuristics also have three building blocks: search rules, stopping rules, and decision rules.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. Take-the-best is a member of the one-good-reason family of heuristics because of its stopping rule: Search is stopped after finding the first cue that enables an inference to be made.
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The priority heuristic, a one-good-reason heuristic with no free parameters (Brandstätter, Gigerenzer, & Hertwig, 2008; Brandstätter et al., 2006) that has similar building blocks to take-the-best, has been shown to imply (not just have parameter sets that are consistent with) several of the major violations simultaneously, including the Allais paradox and the fourfold pattern (Katsikopoulos & Gigerenzer, 2008).
  Gigerenzer, Gerd; Brighton, Henry (2009). "Homo Heuristicus: Why Biased Minds Make Better Inferences". Topics in Cognitive Science. 1 (1): 107–143. doi:10.1111/j.1756-8765.2008.01006.x. hdl:11858/00-001M-0000-0024-F678-0. PMID 25164802. Retrieved 6 May 2024. The gaze heuristic introduced earlier has three building blocks. ... there is a class of such tracking heuristics ...
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  Kahneman, Daniel; Frederick, Shane (2002). "Representativeness Revisited: Attribute Substitution in Intuitive Judgment". In Thomas Gilovich; Dale Griffin; Daniel Kahneman (eds.). Heuristics and Biases: The Psychology of Intuitive Judgment. Cambridge, UK: Cambridge University Press. pp. 49–81. ISBN 978-0-52179-679-8. OCLC 47364085.
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wiktionary.org (Global: 1,064^th place; English: 1,160^th place)

wiley.com (Global: 150^th place; English: 174^th place)

worldcat.org (Global: 4^th place; English: 4^th place)