Petty, Ross D., Pedaling Schwinn Bicycles: Marketing Lessons from the Leading Post-World War II U.S. Bicycle Brand, Babson College, MA (2007), pp. 5–6 ArticleArchived 14 May 2013 at the Wayback Machine
Petty, Ross D., Pedaling Schwinn Bicycles: Marketing Lessons from the Leading Post-World War II U.S. Bicycle Brand, Babson College, MA (2007), pp. 5–6 ArticleArchived 14 May 2013 at the Wayback Machine