Lombardo, Christopher (6 de mayo de 2020). «Cheerios pivots its Olympic platform to 'cheer' on food bank workers». Strategy. «The General Mills brand is using the ad space originally slated for Olympic-themed creative to showcase Murray, an animated everyman based on an actual food bank volunteer meant to personify workers everywhere. With pastel hues, 'Murray the Brave' is shown boxing up food for those in need in a 30-second spot, including Cheerios».