The word 소문 somun (pronounced [ˈsʰo̞ːmun]) in the native title of the series refers to the main protagonist So Mun (played by Jo Byung-gyu);[1] along with 경이로운 gyeong-iroun [kjʌ̹ŋiɾo̞un] (conjugated form of 경이롭다 gyeong-iropda [kjʌ̹ŋiɾo̞p̚t͈a̠] "amazing"/"marvelous"),[2] the series' title roughly translates to Amazing So Mun. The name So Mun means "rumor" when taken literally,[3] so the title can also be translated as Amazing Rumor. In the name So Mun, "So" is the surname and "Mun" is the given name.